Google Ads Campaign for Real Business Growth

Duration:
2020-2025
Category:
PPC
Client:
concretecrackrepair

Introduction

A t Respo Digital, our Pay-Per-Click (PPC) service isn’t just about getting traffic — it’s about driving qualified leads, maximizing ROI, and turning ads into real business growth. This campaign is a clear example of how our expertise helps businesses reach their goals through Google Ads.

How it Works

Our PPC campaigns are driven by strategic planning, advanced audience targeting, and real-time optimization.

  • ✅ In-depth Keyword Research

  • ✅ Competitor & Audience Analysis

  • ✅ Conversion-Focused Ad Copy

  • ✅ Daily Budget Optimization

  • ✅ A/B Testing for Better CTR

  • ✅ Full Funnel Setup (Search, Display, Remarketing)

Process & Results

For this campaign, we ran ads for a real business over 4+ years, focusing on high-intent keywords and geo-targeted markets.

📊 Campaign Performance:

  • Total Clicks: 62.2K

  • Total Impressions: 1.22 Million

  • Average CPC: $1.44

  • Total Ad Spend: $89.8K

🔍 Achievements:

  • 🚀 Increased lead volume by 70% within the first 6 months

  • 🔁 Reduced cost-per-conversion by 38% through ongoing optimization

  • 📞 Generated hundreds of direct inquiries and form submissions

We continuously optimized ad groups, paused underperformers, and built custom audiences using GA4 + GTM.

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